Definitions from the Web
Psychographics
Description:
Psychographics refers to the study and analysis of individuals based on their psychological and lifestyle characteristics. It includes understanding their attitudes, beliefs, values, interests, opinions, and other psychographic variables. By examining psychographics, marketers gain insights into their target audience, allowing them to tailor advertising, products, and services more effectively.
Sample Sentences:
- Understanding the psychographics of our target customers helped us develop a targeted marketing campaign.
- Psychographics play a crucial role in segmenting the market and identifying consumer preferences.
- The company conducted extensive research to gather psychographic data to improve their product offerings.
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