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psychographic

 

Definitions from the Web

Psychographic

Definition:

Adj. - Pertaining to the study of people's psychological and behavioral characteristics, particularly in relation to their consumer preferences, beliefs, and values.

Senses and Usages:

  1. In Marketing:

    Psychographic analysis helps marketers understand the motivations, interests, and lifestyle factors that drive consumer behavior.

    Example sentence: The marketing team conducted psychographic research to develop targeted advertising campaigns.

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  2. In Sociology:

    Psychographic studies are used in sociology to classify individuals into different social groups based on their attitudes, opinions, and personality traits.

    Example sentence: The sociologist conducted a psychographic survey to analyze the values and opinions of different age groups.

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