winback

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Winback

Definition:

Winback refers to the process of regaining or reacquiring the loyalty, trust, or business of a customer who has previously stopped using a product or service.

Senses:

Sense 1:

Noun

1.1 - A marketing strategy or campaign aimed at the recovery of former customers.

Example sentence: The company launched a winback initiative to entice previous customers to return by offering exclusive discounts.

Sense 2:

Verb (transitive)

2.1 - To regain the support or favor of a customer who had ceased using a product or service.

Example sentence: The telecommunications company implemented a targeted winback campaign to entice customers who had switched to other providers.