uses and gratifications

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Uses and Gratifications

Description:

Uses and gratifications is a communication theory that examines why individuals actively seek out and use certain media platforms or content to fulfill their needs and desires.

Senses:

Plural noun: The various reasons and benefits individuals derive from engaging with media.
Noun phrase: Refers to the theory that explains the motivations behind media consumption.

Sample Sentences:

Understanding the uses and gratifications of social media can help marketers create more targeted advertising campaigns.
According to the uses and gratifications theory, people may choose to watch specific television shows to fulfill their emotional needs.
The uses and gratifications of online shopping platforms include convenience, variety, and competitive prices.

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