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Definitions from the Web

Uses and Gratifications

Description:

Uses and gratifications is a communication theory that examines why individuals actively seek out and use certain media platforms or content to fulfill their needs and desires.

Senses:

1. Plural noun: The various reasons and benefits individuals derive from engaging with media.
2. Noun phrase: Refers to the theory that explains the motivations behind media consumption.

Sample Sentences:

• Understanding the uses and gratifications of social media can help marketers create more targeted advertising campaigns.
• According to the uses and gratifications theory, people may choose to watch specific television shows to fulfill their emotional needs.
• The uses and gratifications of online shopping platforms include convenience, variety, and competitive prices.

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