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uses and gratification

 

Definitions from the Web

Term: Uses and Gratification

Definition: Uses and Gratification Theory refers to a communication theory that examines how individuals actively choose and utilize media to fulfill their specific needs and desires. It focuses on the ways in which people seek out media content to satisfy their personal motives and obtain gratification.

Sample Sentences:

  • Many scholars have studied the uses and gratification of social media platforms, such as Facebook.
  • According to the uses and gratification theory, people may watch television shows to satisfy their need for entertainment or to escape from reality temporarily.
  • One of the key aspects of uses and gratification is understanding the motivations behind individuals' media consumption choices.

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