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Definitions from the Web

Term: Target Groups

Description:

A target group refers to a specific segment of the population that a company or organization aims to reach and engage with its products, services, or messages. Identifying target groups is crucial for businesses to tailor their strategies and effectively market their offerings.

Senses:

1. Popular Sense:

In a popular sense, target groups commonly refer to the intended audience or market demographic that a product or advertisement is designed for.

Example: The target group for this new smartphone is tech-savvy millennials.

2. Local Sense:

In a local sense, target groups can also represent specific communities or geographical areas that a company focuses its marketing efforts on.

Example: The local target group for this regional food festival is food enthusiasts residing in the surrounding neighborhoods.

Usages:

• Identifying target groups is essential for successful marketing campaigns.
• Understanding the needs and preferences of the target groups helps in developing relevant products and services.
• Adapting the messaging to resonate with the interests of the target groups is key to effective communication.
• The company's expansion strategy involves identifying new target groups in international markets.