Definitions from the Web
Term: Pay-Per-Click
Description
Pay-per-click (PPC) refers to an online advertising model where advertisers are charged only when their ads are clicked by a user. It is a widely used approach in digital marketing, enabling businesses to drive targeted traffic to their websites. PPC campaigns are commonly used to increase brand visibility, generate leads, and boost conversions.
Sample Sentences
- 1. The company invested a significant portion of its marketing budget in pay-per-click advertising.
- 2. By selecting the right keywords and optimizing their ad copy, the business improved the effectiveness of their pay-per-click campaign.
- 3. The pay-per-click model allows advertisers to closely monitor their return on investment (ROI).
- 4. Sarah clicked on a pay-per-click ad while searching for new shoes on the internet.
- 5. Pay-per-click advertising can be a cost-effective method to reach a targeted audience.
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