dealer principle

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Dealer Principle

Definition

The dealer principle refers to the owner or manager of a car dealership, who holds the ultimate authority and responsibility for the overall operations and performance of the dealership.

Sense 1: Automotive Industry

In the automotive industry, the dealer principle plays a crucial role in the management and success of a car dealership. They are responsible for making key decisions, such as choosing which car brands to sell, negotiating with manufacturers, setting sales targets, and overseeing the daily operations of the dealership.

Sample Sentence:

John's extensive experience and leadership skills made him the perfect dealer principle for the newly opened Chevrolet dealership.

Sense 2: Business

In a broader business context, the dealer principle can also refer to the owner or manager of any retail outlet or business that operates with dealers or resellers. They are responsible for maintaining relationships with dealers, providing support and training, and ensuring the success of their dealership network.

Sample Sentence:

The dealer principle of the furniture company visited various dealerships to assess their needs and offer sales incentives.