cost-per-thousand

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Term: cost-per-thousand

Description:

Cost-per-thousand (CPM) is a marketing metric that denotes the price a marketer pays for every one thousand impressions of an advertisement. It is commonly used in the advertising industry to compare the relative cost efficiency of different advertising campaigns and media outlets.

Sample sentences:

The cost-per-thousand rate for digital banner ads on popular websites can vary greatly.

When planning their marketing budget, the company considered the cost-per-thousand of both online and print advertisements.

Advertisers often negotiate the cost-per-thousand with media outlets to achieve the best value for their campaign.

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