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WordNet-Online
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Definitions from the WebCost-Per-ActionDefinition: Cost-Per-Action (CPA) is a performance-based online advertising pricing model where advertisers pay only when a specific action is completed by the user, such as a purchase, sign-up, or download. Sense 1 (Noun): CPA refers to the amount of money an advertiser is willing to pay for a particular action that a user takes on their website or advertisement. This action can vary depending on the goal of the advertising campaign. For example, if the goal is to generate sales, the advertiser would pay a predetermined cost for each completed purchase. Sample Sentence: The advertiser set a CPA of $10 for every new customer acquisition resulting from their campaign. Sense 2 (Adjective): Describing a pricing model, service, or strategy, CPA indicates that the cost is determined based on specific actions taken by users. It provides a more efficient way for advertisers to allocate their budget and track the effectiveness of their campaigns. Sample Sentence: The company implemented a cost-per-action strategy to secure higher ROI on their advertising spending. Related Products: To learn more about cost-per-action and its applications, consider checking the following related products on Amazon: | ||||
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