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up-and-up

 

Definitions from the Web

Term: up-and-up

Description:

The term "up-and-up" (noun, adjective, adverb) refers to something that is honest, fair, and aboveboard. It can also indicate progress or advancement in a positive manner.

Examples:

Noun:

1. He always conducted his business on the up-and-up, gaining the trust of his clients.

2. The company's success was attributed to their commitment to operate on the up-and-up.

Adjective:

1. She was relieved to discover that the company had an up-and-up reputation.

2. The up-and-up pricing of their products attracted a loyal customer base.

Adverb:

1. The business grew steadily, and their revenues continued to increase up-and-up.

2. Despite the challenges, they managed to stay on the up-and-up.

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