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Definitions from the WebUnique Selling PointDefinitionA unique selling point (USP) refers to the distinctive features or qualities of a product, service, or business that sets it apart from competitors and makes it unique. Senses1. Marketing:In marketing, USP is a strategy used to differentiate a brand or product by highlighting its unique features or benefits. Example sentence:The company's unique selling point is its commitment to using only locally sourced materials. 2. Business:In business, a USP can refer to a characteristic or quality that distinguishes a company from its competitors and attracts customers. Example sentence:Excellent customer service has become our unique selling point in gaining a loyal clientele. 3. Sales:In sales, a USP is used to highlight the unique features or benefits of a product or service to persuade potential customers. Example sentence:The dishwasher's energy-saving technology is its unique selling point, making it an ideal choice for eco-conscious consumers. Local Usage1. Local Business:In the context of local business, the unique selling point refers to the specific aspect that makes a local establishment stand out in their community. Example sentence:Their restaurant's unique selling point is their farm-to-table concept, using organic ingredients from nearby farms. 2. Regional Product:For a regional product, the unique selling point could be a feature or ingredient that is exclusive to the local area, attracting customers from outside the region. Example sentence:The unique selling point of this local brewery's beer is the use of traditional hops grown in the surrounding countryside. | ||||
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