split run

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Definitions from WordNet

Noun split run has 1 sense

split run - a print run of a newspaper during which some articles or advertisements are changed to produce a different edition
--₁ is a kind of print run, press run

Definitions from the Web

Split Run

Definition: Split run refers to a marketing strategy where a magazine or newspaper publishes two or more versions of the same content, each targeting a specific audience segment.

Example sentences:

As part of their advertising campaign, the magazine conducted a split run of their latest issue, printing one version with an emphasis on fashion and another focusing on technology.
The newspaper decided to implement a split run strategy by distributing two different editions: one for the city residents and the other for the suburban readers.

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