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Definitions from the Web

Second-Party

Part of Speech: Noun

Sense 1: A person, group, or organization that is directly involved or engaged in a transaction or relationship with another person, group, or organization. This party is distinct from the first-party (the seller or provider) and the third-party (a separate entity not directly involved in the transaction).

Example sentence: The second-party in this contract is responsible for providing the necessary resources for the project.

Related Amazon products: Second-Party Contracts, Second-Party Agreements

Sense 2: In marketing and advertising, a second-party is a partner or collaborator with whom a company or brand directly engages to access their audience or gain visibility. This can involve promotional events, co-branding efforts, or strategic partnerships.

Example sentence: The company formed a second-party relationship with a popular social media influencer to expand their reach and target new customers.

Related Amazon products: Second-Party Marketing, Second-Party Advertising

Part of Speech: Adjective

Sense 1: Relating to or associated with the second party in a transaction or relationship.

Example sentence: The second-party perspective provides valuable insights and considerations when evaluating the effectiveness of a business partnership.

Related Amazon products: Second-Party Perspective, Second-Party Evaluation