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Definitions from the Web

Definition:

Reach-based refers to a marketing strategy or metric that focuses on the total number of individuals or households exposed to a particular advertisement or campaign. It is a measure of the broadness or extent of the target audience reached rather than the level of engagement or interaction.

Senses:

• Adjective: Pertaining to a marketing approach that aims to maximize the exposure of an advertisement to a wide audience.
• Noun: A metric used to evaluate the effectiveness of a marketing campaign based on the number of people who have been exposed to it.

Sample Sentences:

• Our reach-based strategy focuses on reaching the largest possible audience by airing our commercial during prime time.
• The reach-based metric indicated that our recent social media campaign successfully reached over two million users.
• In order to increase brand awareness, we should consider a reach-based advertising campaign to target a wider audience.

Related Products:

Find related books on Amazon:

• Reach-Based Marketing Books
• Advertising Strategy Books
• Marketing Metrics Books