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Definitions from the WebMarketing MixNoun: The marketing mix refers to the set of actions or tactics used by a company to promote its products or services to its target audience. It comprises the four traditional elements known as the 4Ps: product, price, place, and promotion. Sample sentence: The success of a marketing campaign heavily relies on how effectively the company utilizes the marketing mix. Related Products on Amazon: Marketing Books Marketing Software Marketing Courses | ||||
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