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Definitions from the Web

Term: lead-gen

Description:

Lead-gen, short for lead generation, refers to the process of collecting information from potential customers or clients who have shown interest in a product or service. It is commonly used in marketing and sales to generate leads that can be converted into actual customers.

Sample Sentences:

Noun - In order to boost sales, the company implemented a lead-gen campaign to capture potential customers' details for follow-up.

Adjective - The lead-gen strategy proved successful in acquiring a substantial number of promising leads.

Verb - They used various techniques to lead-gen prospects, such as offering free e-books in exchange for contact information.

Possible Related Products (Amazon search):

• Lead Generation Strategies
• CRM Software
• Marketing Automation Tools