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Definitions from the WebIMCDefinitionIMC stands for Integrated Marketing Communications. It is a strategic approach that aims to unify and coordinate all aspects of marketing communication, ensuring consistency and effectiveness in reaching the target audience. MeaningIMC refers to the practice of blending various marketing communication elements, such as advertising, public relations, direct marketing, sales promotion, and personal selling, into a cohesive and coordinated effort to deliver a consistent brand message. UsagePopular UsageIn today's digital era, IMC has become increasingly important for companies to create a strong and unified brand presence across various channels such as television, radio, print, social media, and websites. Local UsageIn the local business community, IMC strategies are commonly applied by small and medium-sized enterprises to optimize their marketing efforts, often focusing on targeted local advertising, community engagement, and word-of-mouth promotions. Sentences1. The company's IMC campaign effectively used social media, television ads, and billboards to increase brand awareness. 2. Implementing an IMC strategy helped the organization align its marketing messages and improve customer engagement. 3. The shop's successful IMC efforts, including local radio ads and sponsoring community events, led to a significant boost in sales. Related ProductsFind related books on IMC at Amazon. | ||||
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