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Definitions from the Web

Halo Effect

Definition:

The Halo Effect refers to the cognitive bias where the impression or judgment of a person or thing is influenced by one particular trait or characteristic, leading to a generalized perception of their overall positive qualities.

Senses:

1. Psychology: In psychology, the Halo Effect is a phenomenon where individuals perceive individuals with certain positive traits to have other positive qualities as well, regardless of actual evidence or information.

2. Marketing: In marketing, the Halo Effect refers to the tendency of consumers to attribute positive traits or qualities to a particular brand or product due to the positive perception of another brand or product associated with it.

Usage:

Popular Usage: The Halo Effect often occurs in social situations where individuals may judge someone's overall character solely based on their physical appearance or one admirable trait.

Local Usage: Within the local community, the Halo Effect can be observed when someone widely known for their generosity is automatically seen as trustworthy and possessing other positive attributes.

Sample Sentences:

Psychology:

1. The Halo Effect can lead to biased hiring decisions where candidates who possess favorable physical attributes are chosen over equally or more qualified candidates.
2. Despite evidence indicating flaws in his character, the Halo Effect made people perceive him as a saint based solely on his charitable donations.

Marketing:

1. The success of their flagship product has created a Halo Effect, leading to increased sales across their entire product line.
2. Companies often use celebrity endorsements to create a Halo Effect and boost the credibility and desirability of their brand.

Related Products:

• Psychology Books
• Marketing Books