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gimmick

 
Noun gimmick has 2 senses
  1. dohickey, dojigger, doodad, doohickey, gimmick, hickey, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy - something whose name is either forgotten or not known
    --1 is a kind of whatchamacallit, stuff, whatsis, sundry, sundries
  2. device, gimmick, twist - any clever (deceptive) maneuver; "he would stoop to any device to win a point"
    --2 is a kind of maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
    --2 has particulars: trick, fast one
gimcracks gimel gimic gimini gimlet gimlix gimme gimmic gimmick gimmicking gimmickry gimmicks gimmicky gimmik gimongus gimp gimpiness

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