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Definitions from the Web

Connotation

Part of speech: noun

Definition: The emotional or cultural association that a word or phrase carries, in addition to its literal meaning.

Sense 1: The positive or negative undertones associated with a word or phrase.

Example sentence 1: The word "snake" may have a negative connotation because it is often associated with deceit and danger.

Example sentence 2: In this advertisement, the company uses the word "luxurious" to create a positive connotation for their product.

Sense 2: The implied meaning of a word or phrase, rather than its explicit definition.

Example sentence 1: When she said, "That's an interesting outfit choice," her connotation was that it looked strange.

Example sentence 2: The politician's use of the word "change" had a connotation of progress and improvement.

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