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click-thru

 

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Term: click-thru

Definition

Click-thru is a noun that refers to the process of a user clicking on a hyperlink or advertisement that directs them to another webpage or website. It measures the number of users who click on a specific link compared to the total number of users who view it.

Examples:

  1. The click-thru rate of the ad campaign was quite high, indicating a successful marketing strategy.
  2. We need to improve our website's design to increase click-thrus and encourage user engagement.

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