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call-to-action

 

Definitions from the Web

Call-to-Action

Definition: A call-to-action (CTA) is a marketing term used to describe a prompt or statement that encourages the desired action from the audience. It typically aims to persuade users to take a specific action, such as making a purchase, subscribing to a newsletter, or clicking on a link.

Examples:

As a Noun:

  • Website designers often use compelling call-to-actions to drive user engagement.
  • The call-to-action at the end of the email directed recipients to sign up for the webinar.

As an Adjective:

  • To boost conversions, the landing page needs a visually appealing call-to-action button.
  • The call-to-action banner on the homepage had a high click-through rate.

As a Verb:

  • The marketing team decided to call-to-action the target audience through social media ads.
  • Successful digital marketers know how to effectively call-to-action potential customers.

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