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bundling of product lines

 

Definitions from the Web

Bundling of Product Lines

Description: Bundling of product lines refers to the strategy of offering multiple products or services together as a package. This marketing technique aims to increase sales by providing customers with a combination of complementary or related items.

Sample sentences:

  • The company implemented a successful bundling of product lines, offering a discount when customers purchased both the laptop and the printer together.
  • By bundling their streaming services with a cable subscription, the entertainment provider was able to attract a wider range of customers.
  • For the best value, consider the bundling of product lines that include the camera, tripod, and lens kit.

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