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below the line

 

Definitions from the Web

Below the Line

Description:

"Below the line" is a term commonly used in various contexts to describe actions, activities, or expenses that are separate from the core or regular budget. It typically refers to costs that are not included in the main budget and are therefore accounted for separately. This term can also be used to describe a creative or promotional approach that targets a specific niche audience.

Sample Sentences:

  1. Advertising costs are usually divided into two categories: above the line and below the line. While above-the-line expenses are related to widespread media advertisements, below-the-line expenses include direct mail campaigns and promotional events.
  2. In film production, below-the-line costs may include crew salaries, equipment rentals, and location fees.
  3. The marketing team came up with a below-the-line campaign to reach the younger demographic by promoting the product at music festivals and organizing social media contests.

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