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Definitions from the WebBait and SwitchDefinitionBait and switch is a deceptive marketing tactic where a seller advertises a product or service at a certain price or with certain features to attract customers, but then tries to sell them a different, often more expensive, product or service. Part of SpeechNoun SensesSense 1:A deceptive marketing tactic UsageThis term is commonly used to describe dishonest sales practices in the retail industry or other business transactions. Sample Sentences
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