ansoff matrix

WordNet-Online
Free dictionary and thesaurus of English. Definitions, synonyms, antonyms and more...
Hint: double-click any word to get it searched!

Definitions from the Web

Ansoff Matrix

Definition:

The Ansoff Matrix, also known as the Product-Market Expansion Grid, is a strategic planning tool used by businesses to analyze and plan their growth strategies.

Senses:

Sense 1 - Noun:

A strategic planning tool used by businesses to evaluate and strategize their growth options.

Sample Sentence:

The marketing team used the Ansoff Matrix to determine the most effective growth strategy for the company.

Sense 2 - Verb:

Using the Ansoff Matrix tool to assess and plan growth strategies.

Sample Sentence:

The company is currently Ansoff Matrixing their potential expansion opportunities.

Sense 3 - Adjective:

Referring to the concepts, strategies, or analysis associated with the Ansoff Matrix.

Sample Sentence:

The business consultant provided an Ansoff Matrix analysis to help develop the company's growth plan.